Today Facebook announced that the World Economic Forum currently being hosted in Davos, Switzerland, will be running a serious of “real-time ‘pools’ during a select group of panels at the World Economic Forum”. There will be questions such as “Which renewable energy source is most promising?” and “If you lost Internet connectivity for an extended period, would there be vitally important data you’d leave behind in the cloud?”
This is the first example of Facebook’s polling engagement ads that we’re aware of. Best of all it’s in real-time, which is a feature not previously highlighted by Facebook when they launched this service a couple of days ago. Facebook will be integrating the real-time results of the polls into each panel, yet again mimicking some of the functionality previously provided by Twitter at numerous conferences.
The last example we saw of a real-time poll on Facebook was on voting day, when millions of users were asked if they voted, and a running tally was kept atop the news feed. One question was already launched this morning which was, “Will Pakistan and its neighbors experience greater instability in 2009?” In three minutes, 56 percent responded “Yes,” 19 percent responded “No,” and 25 percent responded “Not Sure.”
One thing that wasn’t mentioned was the total number of individual responding to the polls. This is clearly a value-added service for any conference that chooses to implement such types of services. It will be interesting to see if there are many other examples of this in the near future.
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