TiVo and Blockbuster are teaming up to offer Blockbuster on-demand content via TiVo DVR boxes, the companies announced Wednesday.
TiVo DVRs will also be available for purchase at Blockbuster stores and online at blockbuster.com.
Blockbuster content will be available to purchase or rent on TiVo Series2, Series3, TiVo HD, and TiVo HD XL DVRs, TiVo said.
"Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well," Jim Keyes, Blockbuster chairman and CEO, said in a statement. "Regardless of a film's availability – through VOD or on DVD – we want to work with TiVo to provide their subscribers unprecedented access to movie content."
"When consumers walk into one of the thousands of Blockbuster stores entertainment for the home is on their minds - - it could not be more natural to have them exposed to the world of millions of entertainment possibilities for the home that the TiVo Service provides," said Tom Rogers, president and CEO of TiVo.
The offering is expected to be available in the second half of 2009.
Earlier this month, TiVo announced partnerships with SeaChange and Alticast to provide its customers with improved video on-demand (VOD) availability, and to enable smaller multiple system operators (MSOs) not using tru2way to access TiVo content.
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