Ladies and gentlemen, Steve Jobs is back in the building. After receiving a rapturous applause from the Apple faithful at yesterday’s iPod event, the Apple head honcho took time to return to his favourite game: baiting competitors. And this time he’s got e-readers in his sights.
Speaking with The New York Times just minutes after he’d unveiled the new video camera–packing iPod nano, Jobs was asked about Apple’s plans for the future. When quizzed about e-readers, the turtle–necked one didn’t hold back.
“I’m sure there will always be dedicated devices, and they may have a few advantages in doing just one thing,” he said. “But I think the general-purpose devices will win the day. Because I think people just probably aren’t willing to pay for a dedicated device.”
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