Wednesday, October 14, 2009

USA Today dethroned by Wall Street Journal as largest circulation paper in the U.S.

USA Today has for some time been acknowledged as the largest circulation newspaper in the USA; not any more. According to a story in Advertising Age, the Wall Street Journal has overtaken it.
The WSJ reports its Audit Bureau of Circulations data shows average paid circulation of 2.02 million over the 6 months ending in September, up from 2.01 million in the same period a year before. USA Today's circ is 1.88 million, down from 2.3 million.
USA Today's shrinkage is attributed to a price hike and to the lower occupancy rates in U.S. hotels where the paper is distributed to guests.

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