USA Today has for some time been acknowledged as the largest circulation newspaper in the USA; not any more. According to a story in Advertising Age, the Wall Street Journal has overtaken it.
The WSJ reports its Audit Bureau of Circulations data shows average paid circulation of 2.02 million over the 6 months ending in September, up from 2.01 million in the same period a year before. USA Today's circ is 1.88 million, down from 2.3 million.
USA Today's shrinkage is attributed to a price hike and to the lower occupancy rates in U.S. hotels where the paper is distributed to guests.
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