Tuesday, April 27, 2010

Big Newspapers, Big Declines

Overall, according to the Audit Bureau of Circulations, average weekday newspaper circulation fell about 8.7% for the six month period ending March 31 vs the same period last year. That's the good news, reports Andrew Vanacore from AP.

The bad news is the steeper declines among the big newspapers. For example, during the week average circulation at the WASHINGTON POST fell 13.1%. For USA TODAY, the decline was 13.6%. And for the SAN FRANCISCO CHRONICLE it was nearly 23%.

Yet, some claim that in Manhattan the media scene is unfreezing. Maybe for some such as ex-Gawker editor-in-chief Gabriel Snyder who landed in NEWSWEEK DIGITAL. Where I'm hearing of a pick-up in opportunity in writing is in speechwriting. There are far more ads for that. In business, they are for addresses to employees. In nonprofit, such as the U.S. Chamber of Commerce, they are for the leadership. There was even an ad for a speechwriter for a U.S. Senator but it didn't identify the Senator.

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