by
Jon Bershad
Ever since the horrible case of
Trayvon Martin’s
shooting first broke, it’s been clear that was opening a Pandora’s Box
of touchy subjects and hard questions for the nation. Instantly, we were
thrown into a veritable field of conversational landmines such as
racial profiling, gun control, and police malfeasance. But, now that our
calm and collected media figures have totally wrapped all those
subjects up cleanly instead of just yelling at each other like idiots
(right?), one final question remains; Is Skittles making too much money
off a dead child?
As everyone knows, 17-year-old Trayvon Martin was gunned down because
George Zimmerman
thought he looked “suspicious” when, in actuality, he was just carrying
Skittles, Arizona Iced Tea, and wearing a hoodie (or, as
Geraldo Rivera
calls it, “Satan’s Shroud”). As tons of rallies have occurred
throughout the country, those calling for Martin to have justice have
shown their support by buying tons of iced tea and the fruity candy.
Tasting the defiant rainbow, as it were.
It’s a fairly beautiful message; showing solidarity as well as
reminding people just how young Martin was when he was taken from this
earth. However, when you continuously buy products as a political
message, that product’s parent company starts to make a lot of money.
And that’s started to make people a little uneasy.
Yesterday,
The New York Times brought the question to the forefront in an article entitled
“For Skittles, Death Brings Both Profit and Risk,”
which, honestly, would be an awesome new slogan for the candy. In it,
they point out that the sales of the candy have skyrocketed which has
led supporters to ask that Wrigley, the candy’s parent company, give some of the money back to charity.
This has put the company in a bind. Do they risk angering the Martin
supporters who are buying tons of their product or do those risk other
people who are really mad about the case but are totally not racist and
just happen to think that that guy who shot the black kid might not be
such a bad dude. Seriously. When
President Obama can
ignite a national debate just by making the controversial statement that
“Hey, a young boy dying is tragic,” it’s clear how ridiculously fraught
this subject has become.
Wrigley released a statement about a week ago. Watch them attempt this high wire act:
“We are deeply saddened by the news of Trayvon Martin’s
death and express our sincere condolences to his family and friends. We
also respect their privacy and feel it inappropriate to get involved or
comment further as we would never wish for our actions to be perceived
as an attempt of commercial gain following this tragedy.”
Unsurprisingly, that settled little. Things have continued to keep getting
worse and worse for Wrigley and Arizona.
These things happen whenever a brand name product becomes a symbol.
It’s similar to that time it came out that the Guy Fawkes masks favored
by Anonymous protesters
were owned by Time Warner.
It’s just an unwinnable situation. Supporters don’t want to give up
their powerful symbol, one that people have rallied around, but they
also don’t want to keep helping some faceless corporation.
The whole thing is pretty ridiculous. After all, it’s fairly amazing
that the conversation about a horrible killing has somehow morphed into a
conversation about candy sales. Still, it’s much better than when this
was
all about politics. Sheesh.