Pfizer Inc. is unveiling a new program that will let people who have lost their jobs and health insurance keep taking some widely prescribed Pfizer medications — for free, and for up to a year.
Pfizer will provide more than 70 prescription drugs — from Lipitor to Viagra — at no cost to unemployed, uninsured Americans.
People who lost jobs since Jan. 1 and have been on Pfizer drugs for three months or more are eligible.
The announcement comes amid massive job losses caused by the recession and should bring a Pfizer some goodwill, good publicity and brand loyalty.
The program, which starts today, was requested by a committee of employees concerned about newly uninsured patients struggling to buy their medicines.
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