Tuesday, August 4, 2009
'Housewives of Atlanta': Bringing Bigger Ratings
It seems fans of the 'Real Housewives of Atlanta' can't get enough of NeNe Leakes, Lisa Wu Hartwell, Kim Zolciak, Sheree Whitfield (pictured l-r) and newcomer Kandi Burruss.
Last Thursday's premiere of the second installment of the reality series pulled in astounding numbers for the Bravo network. Over 4 million viewers tuned in to the broadcast to see the drama that ensues when the ladies from the Peach State get together.
Not only was the telecast the highest-rated series premiere in 'Real Housewives' franchise history, but it was also the highest-rated Thursday in Bravo'sReal Housewives prime-time network history.
The series shot up triple digits compared to the season one premiere. Compared to the season two premiere of 'Orange Country,' the 'Atlanta' ratings were up 107 percent among adults 18 to 49 and up 138 percent among total viewers, a Bravo spokesperson confirmed.
'The Real Housewives of Atlanta' also posted historic gains online. The network's official Website (BravoTV.com) generated the best premiere-day video performance for any Bravo series in the history of the network
This season of 'Real Housewives of Atlanta' ushered in a new housewife – Grammy Award-winner Burruss of Xscape fame. In between recording a solo album and planning a wedding, Burruss befriends Zolciak, who has ambitions of becoming a country singer.
Also this season, Leakes, while searching for her biological father, will work at patching up her rocky relationship with Whitfield, who, after a small divorce settlement, has to downgrade her living arrangements but still plans to launch her She by Sheree clothing line.
And then, there's Wu Hartwell, a busy body who is also planning to launch a clothing line and perhaps have another child with her NFL player husband (who has been sidelined until further notice).
Regardless of how the Atlanta 'Housewives' pan out with their respective career ventures, this season is sure to be lively.
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