Business insiders say that Ebony magazine may be looking for a buyer – and soon.
Is Ebony magazine for sale? And is the legendary black-owned publication on the verge of being purchased by a white media company?
Business insiders say that Ebony, the 64-year-old black-oriented magazine founded by John H. Johnson in 1945, may be looking for a buyer – and soon.
“Now it appears Johnson Publishing’s chairman and CEO, Linda Johnson Rice, has reached what must have been an agonizing decision: Johnson Publishing is seeking a buyer or investor for its flagship publication, Ebony, in an effort aimed at securing the survival of the nation's oldest magazine devoted to African-American life,” Newsweek reported in last week’s edition.
Newsweek said that Rice has contacted Time Inc. and Viacom about a possible purchase of Ebony or a partnership. Time Inc. bought Essence magazine – a publication for black women – in 2000. Viacom purchased BET in 2000.
A source familiar with Ebony’s financial difficulties confirmed for BlackAmericaWeb.com that the magazine is being shopped to several potential buyers.
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